The COVID-19 pandemic has disrupted almost every sphere of our lives, and the restaurant business is not left out. As governments continue to lift restrictions on restaurants, many business owners have turned to QR codes in a bid to reduce physical interaction and risk of infection. But not all restaurant owners have devised effective ways to display QR codes in their restaurants.
This article is going to help you if you’re in such a dilemma.
QR codes – scannable by smartphone’s camera – gives your customers the convenience of accessing your menu by simply scanning them. Essentially, a successful scan automatically directs your customers to your website with relevant information about your services.
Trust me, having a QR code linked to your website is only a fraction of what you need to do as a restaurant owner. You also need to provide your customers different ways to use QR codes, so that they can easily scan them. There are a couple of ways to do a QR code display and make life much more convenient for you and your customers. Below are the best ways to display QR codes in restaurants.
Best Ways to Use QR Codes in Restaurants
I’m pretty sure your main reason for linking a QR code to your business website is to get customers to utilize them. No doubt, the code is useless if customers don’t get easy access to them. Here are nine ways to display QR codes in your restaurant.
You’re probably wondering why you still need to display your QR code on your restaurant’s menu when you’re trying to eliminate the need for it. You don’t have to worry about this. Although the use of QR codes is growing more popular every day, it is mostly an alternative to the menu, not an outright replacement. Therefore, you shouldn’t take it out of the game.
You have to understand that most customers are more familiar with the physical menu than the QR codes. Your main goal should be to help them transition into the safer mode of interaction: the QR codes.
Displaying the codes on the menu will help a great deal in helping your customers learn how to scan and enjoy the convenience of the online menu. However, ensure that you have the QR codes boldly printed on the physical menu.
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You can agree with me that posters do get the attention of a lot of people. When a customer walks into your restaurant and sees big posters on the wall, they are curious to know what you have there. You can even paste them outdoors for patio customers to also see how the QR codes can help them.
That can be a smart way to display your QR codes for the benefit of your customers and your business. We recommend that you use bright and eye-catching colors on the posters to make them fascinating and attractive to customers.
Stickers & Labels
Stickers are typically small but also visible. The same can be said about labels. These two materials tend to pique most people’s interests, making them perfect for displaying QR codes in your restaurant.
Besides, stickers and labels don’t cost a lot of money, so you get to make plenty of them. Paste the stickers and labels on the top of tables and also give them to customers.With several stickers in place, your customers get to easily scan the QR codes and access your menu without touching a physical menu.
Do you want a large number of people to know about your restaurant’s QR codes? Another smart way to go is to print your QR codes on several flyers. Why use tiny font size to print your entire menu on a flyer when you can have your QR code printed boldly on an attractive flyer? The code can help your customers to find better and more complete information about your menu.
Tabletop inserts can also help to display QR codes in restaurants. They are usually inserted into a stand. You can easily place them atop the table where customers can easily see them and scan them. Moreover, you can easily clean tabletop inserts and leave them on the table for as long as possible.
In your bid to display your restaurant’s QR code, business cards can also do the trick. Print attractive cards and boldly print your QR code on them. You can easily give them to customers and they can also conveniently scan the code.
Sandwich boards are another alternative to display QR codes in your restaurant. You can customize the boards with important information and the QR code and place them outside your restaurant. That way, a customer can easily scan your code, check your menu, and decide whether they want to walk in or not.
Table tents are also ideal for displaying QR codes in restaurants. They are not intrusive or obstructive, so you don’t need to worry about how your customers see them. Print your QR code on a table tent and place it on the table in front of the customer. Hence, they can easily scan the code and scroll down the contents on your website or social media pages.
Rack cards are specifically designed for commercial advertising. You can use it to your advantage in displaying your restaurant’s QR code. Ensure that the cards boast high-impact graphic design, including your QR code. Remember to place them on spaces that witness significant foot traffic.
Using QR codes to access restaurants’ menus is for safety as much as it’s for convenience. The QR code offers your customers quick access to your restaurant’s full menu while encouraging them to reduce physical interaction in the restaurant.
As you now know, there are different smart ways to display your QR code and properly inform your customers. I’m hoping this article helps you to learn the best ways to display QR codes in restaurants.